PRIVACY POLICY

 Last updated: March 31, 2025

This Privacy Policy describes how Ethos REI LLC ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you use our services ("Services"), including when you:

  • Visit our website at http://www.ethos-rei.com, or any website of ours that links to this Privacy Policy.

  • Engage with us in any sales, marketing, or events.

If you have any questions or concerns, please contact us at Data-Request@Ethos-REI.com.

SUMMARY OF KEY POINTS

  • What personal information do we collect? We collect personal information you voluntarily provide, including your name, phone number, email address, and mailing address.

  • Do we process sensitive information? No, we do not process sensitive personal information.

  • Do we collect information from third parties? No, we do not collect information from third parties.

  • How do we process your information? We use your data to provide and improve our services, ensure security, and comply with legal obligations.

  • When and with whom do we share personal information? We may share information in specific business transactions or as required by law.

  • How do we keep your information safe? We implement security measures but cannot guarantee absolute security.

  • What are your rights? You may access, correct, or delete your personal information, depending on applicable laws.

  • How do you exercise your rights? Contact us at Data-Request@Ethos-REI.com.

TABLE OF CONTENTS

  1. What information do we collect?

  2. How do we process your information?

  3. When and with whom do we share your personal information?

  4. How long do we keep your information?

  5. How do we keep your information safe?

  6. Do we collect information from minors?

  7. What are your privacy rights?

  8. Controls for Do-Not-Track features

  9. Do U.S. residents have specific privacy rights?

  10. How do we make updates to this notice?

  11. How can you contact us about this notice?

  12. How can you review, update, or delete your data?

1. WHAT INFORMATION DO WE COLLECT?

We collect personal information that you voluntarily provide when registering on our Services, requesting information, or engaging with us. This may include:

  • Name

  • Phone number

  • Email address

  • Mailing address

We do not collect sensitive personal information.

2. HOW DO WE PROCESS YOUR INFORMATION?

We process your personal data for the following purposes:

  • To provide, improve, and administer our Services.

  • To facilitate account creation and authentication.

  • To respond to inquiries and offer support.

  • To send administrative information and service updates.

  • To send marketing and promotional communications (you may opt out at any time).

  • To improve our Services, analyze trends, and personalize user experience.

  • To protect our Services from fraud and security threats.

  • To comply with legal obligations.

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We do not sell your personal information. However, we may share your information in the following cases:

  • Business Transfers: In connection with a merger, sale, or transfer of business assets.

  • Legal Compliance: To comply with legal obligations or respond to lawful requests.

4. HOW LONG DO WE KEEP YOUR INFORMATION?

We retain personal information as long as necessary for the purposes outlined in this Privacy Policy unless a longer retention period is required by law. When we no longer need the information, we securely delete or anonymize it.

5. HOW DO WE KEEP YOUR INFORMATION SAFE?

We implement technical and organizational security measures to protect your data. However, no internet-based system is entirely secure, and we cannot guarantee complete protection against cyber threats.

6. DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly collect data from or market to children under 18. If we discover that a minor’s data has been collected, we will delete it promptly.

7. WHAT ARE YOUR PRIVACY RIGHTS?

Depending on your location, you may have the following rights:

  • Access and Portability: Request a copy of your personal information.

  • Correction: Request corrections to inaccurate or incomplete data.

  • Deletion: Request deletion of your data.

  • Objection & Restriction: Object to certain data processing activities.

  • Withdraw Consent: If we rely on your consent, you may withdraw it at any time.

To exercise these rights, contact us at Data-Request@Ethos-REI.com.

8. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and mobile devices allow users to activate "Do-Not-Track" (DNT) settings. We currently do not respond to DNT signals, as there is no universal standard for handling them.

9. DO U.S. RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • The right to know what personal data we collect and how it is used.

  • The right to request deletion of your personal data.

  • The right to opt out of the sale of personal data (we do not sell personal data).

To exercise these rights, contact us at Data-Request@Ethos-REI.com.

10. HOW DO WE MAKE UPDATES TO THIS NOTICE?

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

11. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions, you may contact us at:

12. HOW CAN YOU REVIEW, UPDATE, OR DELETE YOUR DATA?

To request access, updates, or deletion of your personal information, contact us at:

Data-Request@Ethos-REI.com. We will respond in accordance with applicable laws.

This Privacy Policy complies with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).